Leaders for a better world
A society plants trees whose shade they know they shall never sit in. Be an Atlas leader, set a high example to inspire others and leave a footprint for the generations to come.
The leaders
Society grows great when old men plant trees whose shade they know shall never sit in
– Ancient Greek proverb

“I come from an Italian family with a long entrepreneurial tradition that goes back two centuries. From a young age, I learned that entrepreneurs have a moral obligation to their predecessors and to future generations for building a better world. We call this moral obligation an “E.S.C. approach”. E.S.C. stands for Ethics, Sustainability and Creativity and these are the values that inspired the foundation of Atlas World whose projects we hope will inspire other people facing this era of lightning-fast change to make a positive impact on our society.”
“Life is the biggest match we will ever play: we can win or lose depending on the quality of our game.”
An Italian enamoured with the “Paris of the East”, Budapest, where he lives.
In his first 50 years, he expressed his creative and entrepreneurial abilities, both nationally and internationally, in various areas: mentoring and personal growth, event management, political strategy and communication, online trend and community development, graphics, photography and marketing.

“Twenty years of filling corporate leadership roles taught me a lot. I’ve worked with great teams, come to understand the logic of consulting, banking, telecommunications, media, company information services. I always had a passion for SMEs from the very beginning – so much so, that I ended up being the owner of one, bridging the two worlds. A dream came true: a community, a premium business club for executives of very different sizes of companies being together. Sharing ideas, inspiring each other, having a sense of belonging and of course establishing lucrative, exciting new business opportunities. The year 2019 was a turning point and offered the start of a potentially great year, 2020…”
Continue reading Horváth János’s story on >> Fear is the mind killer


“Fear is an elemental part of the human make up. It’s been there from the very beginning: Fear of the unknown; fear of the uncertain; fear of the dark; fear of wild animals, of drought, or flood, or famine. It plays into our earliest survival strategy, one of the considerations the brain factors into the flight or fight equation.
Ultimately, “flight or fight” is a binary choice; you do one or the other, but you must do one of them, and that’s the rub, because too much fear can overload the process and leave you paralyzed, rooted to the spot, doing nothing. A victim waiting for the world to make its choice…”
Continue reading Robin Marshall‘s story on >> Fear is the mind killer
“Like probably for many of us, my personal reactions to the pandemic followed the classical change curve with a moment of shock, a period of disbelieve, denial, anger frustration and then moved on to acceptance, adaption of new behaviors and eventually a certain level of integration. Sometimes I am finding myself going back through the same steps in circles. And there are moments when I am feeling stressed and worried – thinking about several of my family members who are part of the “high risk” group and the financial security of family members and friends who depend on the airline and travel industry. At the same time, the glass is always half full!”
Continue reading Horváth János’s story on >> Fear as a catalyst


“What makes the Club rather unique in Hungary? The fact that members with such different background and interests are getting together and argue calmly and peacefully is rather amazing in this highly polarized country. Politicans, diplomats, businessmen, academicians, historians discuss with reason and sometimes passionately, but always willing and able to listen to the arguments from others.”
Continue reading Dr Albert Royaards’s story on >> Fear is the mind killer
“Lockdown hit Italy first and we didn’t know whether to expect help from the government and for how long we would have to keep our businesses closed, however, we knew from the begging that we had to get ourselves out of this crisis. Fear was definitely present. It was present between my partners and I, between our teams, and in our customers. Our London restaurants started decreasing in sales even before the announcement of lockdown in Britain and our revenue in Italy had ground to a halt: we just knew we had to take the bull by the horns!”
Continue reading Gabriele Gori‘s story on >> Fear as a catalyst


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Continue reading Andrea Sartori‘s story on >> Fear is the mind killer
“30 years ago, there were 5 billion people. Today there are over 7 billion. The global market has risen by 30% – so that is at least 30% more companies available today, than when I started my company, Workplus, 31 years ago. The time, when Comecon fell apart and Hungary became a democratic republic in 1989.
It was the time of change.”
Continue reading Krisztina Varga‘s story on >> Fear as a catalyst


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Continue reading Augustus R. Jones‘s story on >> Fear is the mind killer
ATLAS Leaders In number
40% – Hungarian
30% – Italian
30% – American
32% – CEO
31% – Board of Director
27% – Managing Director
10% – Head of Board
Frequently asked questions
An Atlas Leader is a person who believes in the E.S.C. approach, who shares the values of our manifesto and wants to make a concrete difference – by suggesting an event to change the world, or even to be part of an existing one.
To join the community you have to believe in our manifesto and be ready to take action.
You can engage in the action you prefer, or suggest one. This initiative provides a platform where we can actually do something, so start now to shape a better society and, together, we can do our best to make it happen.
You can contact us on this email, or we can meet for a coffee online or at ITL Group: Budapest vaci utca 81. We are really looking forward to getting to know you!
There are different ways of supporting the community, but what really makes the difference is actually PERFORMING, COMPLETING, DOING an E.S.C. action!
The easiest way to start is by helping us share the manifesto to inspire more people to shape a better society. But, if you want to be an Atlas Leader you can suggest a concrete action and share it with us to find project partners, or you can join an event created by some else.
When your project reaches the tipping point then promptly it starts working!
In this platform you can meet with like-minded people whose goal is to facilitate interaction between leaders to make a positive change via concrete actions.
Check out our LEADERS PAGE.
No. We only ask people to support actions and projects that they’d be delighted to see happen, when they harbor a deep desire to make a positive change in our society.
If you subscribe to Atlas World updates, we’ll make sure to keep you in the loop on our projects.